Leave it to a brand of ink-correction fluid to create the most entertaining YouTube campaign since the Old Spice response videos. The clip below, for Tipp-Ex, with a hunter who encounters a bear at his campsite, sets in motion a whole interactive choose-your-own-adventure game where you decide what the hunter should do to the bear by typing directions into a field above the video. (The hunter uses Tipp-Ex to erase the word “shoots” and asks you for replacements.) It’s basically Subservient Chicken all over again, but with a YouTube spin. Here are some suggestions for commands, offered up by the peanut gallery: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces. Done by a French agency called Buzzman, according to Adverblog. Via Copyranter.
Subservient hunter hawks Tipp-Ex white-out
September 2nd, 2010 — Uncategorized
Quaker is a morning person in Juniper’s ads
September 2nd, 2010 — Uncategorized
Quaker Oats makes morning sound almost palatable in its new “Wake Up” spot from Juniper Park in Toronto. And after some rudimentary fact checking, both the Apollo 11 moon landing and the first successful ascent of Mount Everest occurred in the morning (Eastern time and local time, respectively), so I supposed their spiel about morning being amazing has some truth behind it. Doesn’t mean I’m giving up my nocturnal writer’s schedule anytime soon, but it was nice of them to try. Quaker oatmeal still tastes good at 1 in the afternoon, by the way. Via AgencySpy.
Apple spots celebrate new iPod touch, nano
September 1st, 2010 — Uncategorized
As you may have heard, Apple had a little event today where it unveiled a revamped line of iPods and a new version of AppleTV. Here are two brand-new ads from TBWA—one for the iPod nano below, and one for the iPod touch after the jump. The iPod shuffle got hosed, as usual, getting a makeover but not a new commercial. UPDATE: The featured songs are “Short Skirt, Long Jacket” by Cake and “Come Home” by Chappo.