Entries Tagged 'Uncategorized' ↓

Liquid-Plumr has a product called Double Impact. So, really, what choice did DDB in San Francisco have but to create the innuendo-stuffed spot below with a housewife who daydreams about two plumbers double-teaming her clog by "snaking her drain" and "flushing her pipe." I suppose you have to hand it to the Clorox brand—they just went for it. The view count is climbing toward 1 million, though the brand might be cringing at the comments that are piling up on YouTube. ("It's funny because it's like she was going to get double penetrated," observes one visitor. And that's one of the tamer responses.) But really, what did they expect?

Beginning on Thursday, EA and Bioware will promote their video-game space odyssey Mass Effect 3 by sending copies of the game into near space via weather balloons in New York, San Francisco, Las Vegas, Berlin, London and Paris. Fans will be able to collect the game well ahead of the release date if they can snag the copies that float back to Earth—assuming they have the necessary hardcore science to guestimate its landing position based on atmospheric conditions (or, I suppose, pure luck). Game industry comic Penny Arcade suggests this marketing decision was made because it was far less lethal than sending the fans themselves into near-space. Another interesting decision this time around was to include the female version of Commander Shepard in the marketing. Though you’ve always been able to choose a feminine avatar for Shepard, she was never featured in any of the cinematic trailers. Check the trailer below to see the FemShep, as she is known, that fans selected over Facebook. After the jump, see the latest cinematic feature with the male version of Shepard, as well as the requisite live-action trailer.

Here's a fun spectacle: Turn an entire football stadium into a giant dub-step light show. A group of artists led by production house Bodega Studios shot thousands of still images of CenturyLink Field, home of the Seattle Seahawks, with the stadium's lights—everything from giant overhead rigs to the neon sign out front—set to various configurations. Then, to the delight of trippers everywhere, Bodega strung them into an animation that simulates an insane eye-candy lighting sequence. The creators say it's an art film, not an ad—but they did have help from the Seahawks, and the 400,000-plus views it's racked up so far are solid publicity for the team and studio both. Now, if only they could figure out how to do it live…