Nerdy couples are awesome. They do nerdy things for each other that cause both of them to squeal in delight. Recently this phenomenon has extended all the way up to nerdy marriage proposals. We've seen the infographic proposal, the crowdsourced Photoshop meme proposal and the web banner-ad proposal. Now, a man with an apparent appreciation for radio commercials has proposed via Pandora ad—with the audio professionally recorded by a voice actress. The guy offers a play by play over on his Tumblr. He writes: "She heard her name, and then heard it again, and she started picking up things in the car because she thought I was playing a joke on her … then she realized that this was actually happening and she just looked at me in awe with a smile on her face. When the ad ended with a pause I said, 'I know this isn't the most traditional proposal, but Maggie, will you marry me?' " Awww. Hear the audio after the jump. Via @VanHoven.

The Pandora Proposal

Google takes us backstage with The Story of Send, which explains what happens when you send an email. It's kind of like they're asking themselves why they're so awesome, and then answering that question, but it's still a clever way of both congratulating their renewable-energy efforts and explaining the inner workings of something people do every day without necessarily understanding the mechanics of it. I also think they're getting sick of all the remaining jokes about tubes, so they're trying to nip that mess in the bud once and for all. Either way, it's evidence of good citizenship from the Google compound.

What if reincarnation were like buying an app? Would you be able to afford the premium version, or would you have to settle for an ad-supported afterlife? Could you pay the monthly licensing fees on memories that involve copyrighted material? These are the entertaining and mildly haunting questions posed by British tech humorist Tom Scott (who also recently launched the popular Klout parody tool Klouchebag.com). Scott's new video imagines a login process for the newly deceased, who find their consciousness uploaded into "The Life Network." If you had plenty of money in the bank, you can be reborn as an attractive immortal with a dizzying intellect. For the working class, there's the advertising-supported option, in which the sky is slathered in ads and "your personal brand preferences may be altered to align with those of our sponsors." Then there's the "value option," which makes reincarnation start to sound like more of a living hell. Via Geek.com.

It's an old law of jocular physics: the buttered-cat paradox. Falling toast always lands on the buttered side, and falling cats always land on their feet. So, combine those two forces in opposite directions, and you can create infinite energy. Ogilvy & Mather Brazil harnesses that power in an amusing spot for Flying Horse energy drink, generating enough to keep the lights on in an entire neighborhood and allow a couple of mad scientists to get their party going. Laugh on, and hope the same formula hasn't actually found it's way into your beverage. Via Ads of the World.

DDB Stockholm always comes up with fun ways to promote winter offers from Volkswagen. Last year, it advertised the Passat 4Motion with a billboard placed directly on a lake of ice. The offer lasted until the ice melted and the billboard sank. This year's effort was more bearish. The agency somehow finagled an actual bear, trained a webcam on him, and offered a special deal on a Tiguan 4Motion until the bear woke up. ("A winter adjusted offer for a winter adjusted car," read the web copy.) The bear's hideaway was streamed online. It's funny to see him all cozy and rolling around in there. A contest also offered prizes to the person who most closely guessed the time when the bear would wake up. The grand prize was not the bear.

The 10 most-read AdFreak posts from the past week:

1. Colle+McVoy Enlists Timesheet Slackers for Motivational Posters
2. Infographic: Advertising People Are Hopeless Social-Media
    Addicts
3. Billboard Likening Climate Change Believers to Unabomber Is
    Taken Down
4. Martin Agency Staffer Gets Marriage Proposal via Banner Ads
5. This Mother's Day, Literally Pay Your Mom Back for Her
    Pregnancy and Labor
6. Cee Lo Green Creates a Purrfect Meow Mix Remix With His Cat
7. Ikea's Porta-Potty Is the Tardis of Toilets
8. Minnesota Man's Desperate 'Hire Me!' Billboard Actually Works
9. Solar Power: It's Not Just for Hippie Freaks Anymore
10. Domestic Violence Billboards Let Passersby Drag Away an
    Abuser

JWT Atlanta's new campaign for the Pediatric Cancer Research Foundation is a passion project for outgoing CEO Rob Quish, whose 19-year-old son Will was diagnosed with cancer at age 11. Will is cancer-free now and a freshman at Boston College. But the experience inspired Quish to join the PCRF's board, and now his agency has created a TV spot and a Facebook page to raise money for the organization. Central to the pro-bono campaign is Boston Red Sox pitcher—and cancer survivor—Jon Lester. The TV ad, directed by Picture Park's John Huet and shot at Fenway Park last September, uses the enormity of the stadium's towering left-field wall to illustrate the prevalence of childhood cancer. At one point, the wall appears covered with white baseballs. "Each ball represents a child diagnosed with cancer—over 125,000 in the last decade," Lester explains, before firing a ball of his own to break down the wall. It's a powerful image. The white balls, which are embossed with the letters NVRQT, short for "never quit," also appear on the Facebook page as a mechanism for soliciting donations. Other shops that worked on the campaign include special-effects house Hydraulx and media agency Mindshare. Quish and Lester (above) unveiled the effort at a Fenway Park press conference this week.

We've already been reminded this morning that advertising people are not normal. Here's more proof from the world of social media—an infographic from San Francisco agency Heat comparing social-media usage among advertising professionals with that of the general public. It isn't pretty, unless you think the warm, lonely glow of a laptop's light on someone's face is a good look. See the infographic after the jump. Via Co.Create.

Given its name, ad agency Mother has a daunting responsibility when it comes to Mother's Day campaigns. This year, it has launched a suitably heroic effort—a campaign to help moms literally get paid back for those nine months of hell known as pregnancy and the agony of labor and delivery. The American Coalition for Labor Reparations, set up by Mother, has a very helpful form where you can "calculate and repay the expenses you incurred as a fetus." These include, but are not limited to, a base labor fee (for the hours spent trying to push you out of her body); embarrassment, weight gain and emotional instability during pregnancy; and stretch marks and navel disorders discovered later. There are other costs, and a few possible deductions, so please read the form carefully. Mom deserved better than this. Now you can make things right.

Cee Lo Green and his Persian cat Purrfect have remixed the famous and recently revived Meow Mix jingle into a swinging little tune. For each free download, the cat-food brand will donate a pound of Meow Mix to the Los Angeles branch of the Pets Are Wonderful Support (PAWS) charity. Purrfect was rescued by Green last year and has since become a sensation in her own right after appearing on The Voice with her owner. In fact, Purrfect's Facebook page has an impressive 20,000 likes, and she's got 60,000-plus followers on Twitter—more than many of the Voice contestants. It's a smart move for Meow Mix, tapping not only a celebrity musician but a celebrity cat to create the perfect remix.