Beautiful bouquets for the holiday season.

JWT Atlanta's new campaign for the Pediatric Cancer Research Foundation is a passion project for outgoing CEO Rob Quish, whose 19-year-old son Will was diagnosed with cancer at age 11. Will is cancer-free now and a freshman at Boston College. But the experience inspired Quish to join the PCRF's board, and now his agency has created a TV spot and a Facebook page to raise money for the organization. Central to the pro-bono campaign is Boston Red Sox pitcher—and cancer survivor—Jon Lester. The TV ad, directed by Picture Park's John Huet and shot at Fenway Park last September, uses the enormity of the stadium's towering left-field wall to illustrate the prevalence of childhood cancer. At one point, the wall appears covered with white baseballs. "Each ball represents a child diagnosed with cancer—over 125,000 in the last decade," Lester explains, before firing a ball of his own to break down the wall. It's a powerful image. The white balls, which are embossed with the letters NVRQT, short for "never quit," also appear on the Facebook page as a mechanism for soliciting donations. Other shops that worked on the campaign include special-effects house Hydraulx and media agency Mindshare. Quish and Lester (above) unveiled the effort at a Fenway Park press conference this week.

We've already been reminded this morning that advertising people are not normal. Here's more proof from the world of social media—an infographic from San Francisco agency Heat comparing social-media usage among advertising professionals with that of the general public. It isn't pretty, unless you think the warm, lonely glow of a laptop's light on someone's face is a good look. See the infographic after the jump. Via Co.Create.

Given its name, ad agency Mother has a daunting responsibility when it comes to Mother's Day campaigns. This year, it has launched a suitably heroic effort—a campaign to help moms literally get paid back for those nine months of hell known as pregnancy and the agony of labor and delivery. The American Coalition for Labor Reparations, set up by Mother, has a very helpful form where you can "calculate and repay the expenses you incurred as a fetus." These include, but are not limited to, a base labor fee (for the hours spent trying to push you out of her body); embarrassment, weight gain and emotional instability during pregnancy; and stretch marks and navel disorders discovered later. There are other costs, and a few possible deductions, so please read the form carefully. Mom deserved better than this. Now you can make things right.